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Our Story
It begins with that little African girl growing up near Paris in the late 70’s, touching her hair in front of her mirror and asking herself why they don’t swing like her friends’ hair at school. She was already feeling that powerful urge to conform to what society define as beauty…
In reaction, Bilguissa (the grown-up little girl) founded Nappy Queen, a natural curly haircare brand, to make daily life easier to people that could not find the right product in France. Because everyone deserves access to beauty, health and self-esteem…
The brand has been distributed in over hundreds of french independent hair salons and beauty shops!
As she moved to the United States in 2023, she decided to create a new business that allows her to represent and sell other multicultural French beauty products, those you rarely see on shelf despite their quality and innovation. The new business name is Frenchica: a celebration of her 2 identities, French and African and a tribute to her African origins and to the natural products her mother used to take care of her skin and hair as she was a child. The company will also propose beauty consultancy: brand positionning, marketing, distribution strategy, benchmark on multicultural beauty in Europe and Africa.
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