About Us

Our Story

It begins with that little African girl growing up near Paris in the late 70’s, touching her hair in front of her mirror and asking herself why they don’t swing like her friends’ hair at school. She was already feeling that powerful urge to conform to what society define as beauty… 

In reaction, Bilguissa (the grown-up little girl) founded Nappy Queen, a natural curly haircare brand, to make daily life easier to people that could not find the right product in France. Because everyone deserves access to beauty, health and self-esteem… 
The brand has been distributed in over hundreds of french independent hair salons and beauty shops!


As she moved to the United States, she decided to create a new business, Frenchica: a celebration of her 2 identities, French and African.
The company proposes the best of the formulas she developed with French manufacturers to hair stylists that want sell their own brand in their salon! Frenchica produces haircare products that you can purchase in wholesale (low minimum quantity) and label as your own. You will develop your business with your own clean brand concentrating French beauty excellence and powerful African organic ingredients. 
If you’re a hairstylist or cosmetologist, feel free to contact us for more details 🙂

Frenchica why

Eco Friendly

Social Impact

Clean cosmetics

Animal Friendly

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