About Us

Our Story

Our story begins with a little african girl growing up near Paris in the late 70’s, touching her hair in front of her mirror and asking herself why they don’t swing like her friends at school. She was already feeling that powerful urge suggested by society, to get straight hair… until she realized as an adult what that quest really meant : not loving the way half of the humanity’s hair look, thinking black and brown people aren’t beautiful enough to appear to the world the way they originally are.

In reaction, Bilguissa Diallo (the grown-up little girl) founded one of the first french curly hair-care brand: Nappy Queen, that made daily life easier to people with textured hair that could not find the right product in France. Everyone deserves access to beauty without sacrificing health, time or self-esteem…

As she wanted to go further towards the goal to reach customers globally, she decided to move to the US and highlight even more those two parts of her identity with a new branding that allows her to share the best of the beauty traditions she grew up with! French beauty savoir-faire empowered by African raw natural ingredients and traditions : FrenchICA for AfrICA, and for chica, Bilguissa being a french girl: so FRENCHICA here we are!

African roots, French touch, Natural beauty, This is our product philosophy!
We will help you be your best natural selves by providing essential efficient clean products for your hair and skin! You deserve no less than this quality!
We’ll keep you posted along our journey folks 🙂