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Our Story
It begins with a little African girl growing up near Paris in the late 70’s, touching her hair in front of her mirror and asking herself why they don’t swing like her friends’ hair at school. She was already feeling that powerful urge to make them look straight… until she realised as an adult what that quest really meant: not loving a part of herself, disregarding the way half of the humanity’s hair look, thinking black people aren’t beautiful enough to appear to the world the way they originally are.
In reaction, Bilguissa (the grown-up little girl) founded Nappy Queen, a natural curly haircare brand, to make daily life easier to people that could not find the right product in France. Because everyone deserves access to beauty, health and self-esteem…
As she moved to the United States, she decided to highlight even more the two parts of her identity through a new business name, Frenchica. Because she actually shares the best of the cosmetic traditions she grew up with! French beauty excellence mixed with powerful African raw ingredients: FrenchICA for AfrICA, and for chica, Bilguissa being also a french girl :). In a few words: African roots, French touch, Natural Beauty! This is the DNA of the products we’re proposing on this space.
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Eco Friendly
Social Impact
Clean cosmetics
Animal Friendly